Your webshop is live, your products are in, and you're ready to go. Most leading DTC brands don't run logistics in-house — they outsource order fulfillment to a fulfillment provider. What are the benefits? What does it cost? We'll walk you through webshop fulfillment so you can make an informed decision.


The heart of every successful webshop is well-organized storage. It's often genuinely hard to have an accurate view of current stock — which leads to specific mistakes. You might accidentally sell more than you actually have. Webshop fulfillment providers give you that visibility. Real-time inventory sync prevents overselling and lets you reorder stock in time.
Fast delivery times are the salt in the soup of any webshop. Your webshop fulfillment ensures customers get their orders exactly when they expect them. Showing the precise delivery day right in the shop lifts your conversion rate and sets realistic expectations. That means fewer order-status questions hitting your customer service — and happier customers.


Your webshop fulfillment provider plays a role here too. They make sure the customer stays at the center and gets transparent updates on order status. That takes load off your customer service team — saving you time and money. In turn, that drives more positive reviews and raises the likelihood of repeat purchases.

A reliable webshop fulfillment partner is worth its weight in gold. Look at references and reviews. Your fulfillment provider should already be working with other brands that have the same requirements you do. Ask for a reference call with one of the partner's customers — you'll get an objective read on the workflows, performance, and quality of your potential warehouse.

The cheapest provider isn't always the best. Read the fine print and compare costs including all add-on services. Have a side-by-side comparison of offers drawn up if you need one — so you can decide fairly. A professional fulfillment provider offers transparent pricing, no setup fee, no contract lock-in, and no fixed flat rates.

Fulfillment centers take a lot off your plate and let you focus on growing the business. You also benefit from their know-how and the processes already in place. Fulfillment providers unlock special rates with the leading carriers and their own shipping solutions for international transfer. And you can scale without taking on high fixed costs for warehouse infrastructure or extra staff upfront.

A fulfillment center can only offer lower costs and faster shipping when processes are standardized. If you have special products — oversized goods, say, or custom workflow steps — you'll often hit limits. Depending on your shipment volume, though, it may still be feasible and economical for your logistics partner to set up custom workflows. And by outsourcing shipping, you give up some control — you don't get to decide, for instance, which warehouse staff get hired or which storage system is used.
Our goal is to make the delivery experience for your customers as optimal and smooth as possible. Getting started with us is just as easy and fast. Connect your webshop in just a few clicks, send us your inventory, and from there your shipping runs on autopilot. Our aim is to build the most efficient, automated processes possible — in both software and hardware. You get access to our cloud-based ZEN Operating System and these features:

Real-time inventory sync

Address validation and correction at order intake

Cancellations and edits to addresses or order items straight from your shop

Overview of incoming returns incl. A/B/C classification

Create inbound shipments

View batches & best-before dates

Monitoring & reporting

Automated tracking info sent back to your webshop

Create shipping profiles

Webshop fulfillment covers all the logistics around an online shop — from storage through delivery to returns handling.
A fulfillment provider takes on the logistics work to keep things running smoothly in a webshop.
A good fulfillment partner saves you a lot of time and work — and it's the foundation of successful growth.
Costs vary, but a good fulfillment center has a transparent pricing structure and is usually cheaper than running your own warehouse.
Learn moreIt's important to compare multiple providers — looking at cost, reliability, and service. Feel free to talk to one of our fulfillment experts so we can figure out together which option fits you best.
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