Track and Trace — E-commerce Customers Want Transparency

On average, your customer checks their shipment tracking 6 times after purchase—and that number is rising. That's why offering excellent Track and Trace transparency matters more than ever.

Here's what we'll show you:

checkmark
What does an optimal customer journey look like for shipment tracking?
checkmark
What Track and Trace solutions exist beyond standard carrier tracking pages?
checkmark
3 Quick Wins to impress customers, drive repeat purchases, and attract new ones using your Track and Trace page

What Is Track and Trace?

Track and Trace in ecommerce is a process that lets you view the current and past location (and other info) of an order. Packages typically receive unique identifiers—like barcodes or RFID tags—during packing, enabling seamless tracking from warehouse to doorstep.
track and trace

5 Benefits of Great Tracking Experience for Online and ecommerce Sellers

Schnelle Auftragsabwicklung

Improved customer service: A solid Track and Trace system lets your customers follow their package in real-time. This boosts satisfaction and trust—your customers know exactly when to expect delivery.

Fulfillment Kosten

Better logistics optimization: Supply chain visibility helps you spot problems and inefficiencies. You'll reduce lost-package replacement costs and improve overall delivery management.

Kundenzufriedenheit

Reduce customer support burden: Crystal-clear tracking lets customers, vendors, and stakeholders monitor the supply chain. This cuts shipping errors and improves the experience—and your support team gets fewer "where's my package?" calls.

Fulfillment warehouse

Quality control & security: For sensitive goods like pharmaceuticals or food, Track and Trace is essential. It gives you better control over transport conditions and helps prevent counterfeits and quality issues.

Fulfillment centeres

Sales & marketing insights: Seamless tracking gives you precise, current info on product location and condition. Use this data to plan campaigns and offers that match customer needs.

The Optimal Customer Journey

1

Bestellung

Delivery forecast in your shop

Great Track and Trace starts before checkout. Show customers your shipment status right in the shop—via delivery forecast or promise. For example, with the Zenrush® Trust Badge.

4

pick

Delivery Successful

After successful delivery, send your customer a digital invoice and returns instructions automatically. We recommend a returns portal like 8Returns to streamline the process and encourage exchanges over refunds.

5

pack

Repeat purchases start with great delivery

It costs 5-25x more to acquire new customers than retain existing ones. Repeat purchase rates depend heavily on the buying experience—especially shipping speed, delivery predictability, and affordable or free options. Follow these steps and you'll offer an optimal delivery experience. Now build your relationship with the customer. Keep them informed about product news, relevant topics, and special offers.

2

Auftragsabwicklung

Automatic shipment tracking data transmission

After order fulfillment, send tracking info via email automatically. You can offer simplified tracking from carriers or advanced tracking via providers like Parcel Perform. Learn more below.

3

lagerung

Package notification on delivery day

Many carriers like DHL offer delivery-day notifications. These give customers a precise delivery window and let them track the delivery vehicle on a map.

Comparing Track and Trace Solutions

Basic Tracking

DHL

DHL enjoys strong trust and popularity for domestic shipping. DHL tracking is simple but offers high transparency and convenience through package notifications.

DHL Sendungsverfolgung
Pro
DHL tracking is free
Free package notification setup
Delivery to parcel lockers available
Flexible delivery changes—to neighbors or drop-off spots
Notifications for every status update available
Contra
Some DHL products (e.g., DHL Warenpost) offer limited tracking transparency
No upsell or cross-sell options on the tracking page
You can't customize or brand the Track and Trace page

GLS

GLS stands out for technical sophistication and system integration options.

GLS Tracking
Pro
GLS tracking is free
Flexible delivery—to neighbors or with standing authorization
Contra
You can't customize or brand the Track and Trace page
No same-day tracking option with live vehicle tracking
No upsell or cross-sell options on the tracking page

Zenfulfillment® Tracking

Zenfulfillment® offers a customizable tracking page connected directly to your carrier.

Zenfulfillment tracking
Pro
Zenfulfillment® tracking is free for your customers
Fully customizable with complete branding
Address changes possible before shipping
Overview of fulfillment & shipping status
Contra
No same-day tracking option with live vehicle tracking
No upsell or cross-sell options on the tracking page
Not a standalone solution

Advanced Tracking

Parcel Perform

Parcel Perform offers cloud-based software to optimize delivery service. Features include intelligent routing, integrated CRM, and detailed reporting tools.

parcel perform dashboard
Pro
Fully customizable with complete branding
Personalize the delivery experience with relevant data
Upsell and cross-sell options on the tracking page
Precise data on delivery speed, failed deliveries, etc.
Returns portal included
Smart feedback requests based on custom rules
Contra
Integration and management can take longer due to extensive features
Parcel Perform is paid. Pricing tiers depend on the service package.

parcelLab®

parcelLab® creates optimal customer experience in shipping. It offers customizable tracking pages with real-time monitoring, proactive customer notifications, and comprehensive returns management.

parcellab dashboard
Pro
Fully customizable with complete branding
Personalize the delivery experience with relevant data
Precise data on delivery speed, failed deliveries, etc.
Returns portal included
Contra
Integration and management can take longer due to extensive features
parcelLab® is paid. Pricing tiers depend on the service package.

3 Quick Wins to impress customers, drive repeat purchases, and attract new ones with your Track and Trace page

1. Enable package notifications

Here's an easy trick: activate package notifications from your carrier, and your customer gets an exact time window on delivery day.

Currently, only 40% of top sellers offer package notifications, even though they reduce returns from undelivered packages and boost the customer experience.
Fulfillment warehouse
Fulfillment warehouse

2. Upsells & gift promotions

Use your order confirmation or thank-you page to encourage repeat purchases. Make offers time-limited, exclusive, and attractive to maximize conversions.

If your product works well as a gift, feature it on your thank-you page with an irresistible offer.

3. Referrals

Let customers share their purchase. Add social media buttons and distribute custom coupon codes for friends and family. Referrals are powerful. Leverage your customers' networks to multiply your reach.
Next Day Delivery
1 tages lieferung

Fast Next-Day Delivery with Zenrush®

Our centrally located warehouse near Erfurt guarantees nationwide next-day delivery. If your customer orders by 10:00 PM, their package ships the next day.
Fulfillment preis

Track and Trace + fulfillment: Zenfulfillment® gives you an all-in-one solution for ecommerce success

With our central Germany location, we offer comprehensive Track and Trace options for regional and international ecommerce sellers. One huge advantage is our Zenrush® premium shipping. An innovative product that lets you offer reliable next-day delivery at the best price.

Zenrush® isn't just a shipping option—it's the new gold standard across the entire customer journey:
Zenrush® Trust Widget at key touchpoints in your store
Dynamic order countdown + delivery forecast
Custom tracking page with unlimited branding options
Special handling priority with 10:00 PM cut-off time
Data-driven shipping analytics: on-time shipping, on-time delivery, etc.
On average 60% cheaper than standard express shipping
>94% on-time delivery rate

Talk to one of our fulfillment experts today! We'll run a free audit of your customer journey and show you the potential in your brand.

Stress-free fulfillment
is just one click away!